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<bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:18pt;font-family:宋体;mso-bidi-font-size:12。0pt">xx有股份有限公司<o:p></o:p></span></b>
<bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:22pt;font-family:宋体">13周年庆典暨品牌工程启动仪式</span></b><bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:26pt;font-family:宋体"><o:p></o:p></span></b>
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<spanlang=en-usstyle="font-size:12pt;font-family:宋体">2004年9月16日<o:p></o:p></span>
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<bstyle="mso-bidi-font-weight:normal"><spanstyle="font-size:16pt;font-family:宋体">第一部分<spanlang=en-us><spanstyle="mso-spacerun:yes"> </span>策划背景<o:p></o:p></span></span></b>
<bstyle="mso-bidi-font-weight:normal"><spanstyle="font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">一、活动开展需求背景</span></b><bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:14pt"><o:p></o:p></span></b>
<spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">随着</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">公司稳健的成长，其公司品牌在行业中的地位日渐突出，成为了中国证券行业中一支独具魅力的劲旅，发展态势喜人。但是，与快速发展的业绩不相匹配的，是</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">品牌体系的不完整性，为符合市场竞争的规律，</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">适时导入品牌工程，力图通过品牌整合规划后，将</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">这一百年品牌的强大优势与</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">做好最有利的嫁接，在保持</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌固有优势的同时再次将</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌在证券业里做最有效的文化提升。因为，随着行业竞争格局的变化，中国证券行业将面临着国际与国内双重竞争的压力，迫使全行业进入品牌竞争时代，要在这种竞争格局下胜出，必须前瞻性地将品牌体系及早完善，做到与时俱进。时逢</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年庆典，如何实现司庆与品牌工程启动仪式两件大事的优势互补，成为本年度</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的一件大事。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>二、活动开展应</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体'>遵循的原则</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>与</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体'>重要任务<spanlang=en-us><o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt;font-family:宋体'><spanstyle='mso-spacerun:yes'> </span>原则:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>本次活动必须办得富有特色、节约俭朴；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>必须表现公司精神、品牌文化；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>司庆与品牌工程启动仪式优势互补，内外结合，以最经济的方式对外传播；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动整体过程中，要从宣传实效性（新闻点）、趣味性、感悟性、激发性等方面切入。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>任务:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>激发员工在</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>工作的自豪感，并让他们在公司司庆之时体现出来，让全公司成员一起分享、让社会认可。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十几年来发展起来的经营作风、产品特色、服务概念、企业文化等均已有所沉淀，将这些无形资产进行有效整合后使之化解可以为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌经营使用的有效动力。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>借着</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆的东风，顺势以最快速度向社会公布、向企业内部员工渗透。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>形成</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>内部较为系统企业对内、对外操作模式；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>三、活动开展的简要框架说明</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>举办时间:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>二零零四年十月十八日下午（或另定）</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>地点及方式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>待定</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>参与人员:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>客户代表、新闻记者、公司总部领导、各部门领导、优秀员工等</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></i><istyle='mso-bidi-font-style:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>注:客户代表为深圳地区与</span></i><istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></i><istyle='mso-bidi-font-style:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>长年合作的重要客户</span></i><istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></i>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>举办宗旨:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对内强化企业文化建设</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对外推广品牌建设成果</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>简要说明:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化是所有企业成功因素中唯一无法克隆的一个重要因素，企业管理、产品开发、人力资源等等一切经营活动过程均可从中找到企业文化的影子。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>同时，企业文化的建设因企业而异，各有特色，这是企业在每一个成长过程中累积下来的一种行为、心理思维模式；而对外，面对市场而言，产品同质化后面临的竞争模式即是品牌力竞争，品牌力的核心因素亦是品牌文化，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>领行业之先进行品牌规划，将有利于今后的产品推广与经营资源的拢聚。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌让企业变大，而企业文化却可以让企业变伟大！两者结合统一建设，将为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>长远战略发展打下坚实的基础。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动举办:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新文化</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌制胜</span></b><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>简要说明:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新文化是</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>一贯以来保持的经营作风，更为具体的是，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>it</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>方面的创新历经十数年的发展，依然在行业中保持着领先的地位，特别的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的推出，更是使无形的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>it</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>技术形象化，透过现象看本质，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>一切的成功均来源于企业创新精神的着力发挥。新格局下，如何通过活动的形式将企业原来较为集中的创新思路更加广泛的发挥到与企业发展息息相关的一切事务中去，成为新时期每一位</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>人共同面对的问题。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌制胜，则是反映了证券行业从数量竞争力时代发展到技术竞争力时代后再将要走向的一种格局，由于中国证券业市场发展并无经验可谈，仅能遵循市场规律进行战略规划，证券业品牌竞争力时代必将来临，不断地将品牌进行规划与提升，正是</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>适应时代发展的重要战略表现之一。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第二部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>司庆活动规划<o:p></o:p></span></span></b>
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<spanlang=en-usstyle='font-size:14pt;font-family:wingdings'>n<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><u><spanstyle='font-size:14pt;font-family:宋体'>规划一:最佳效果<spanlang=en-us><o:p></o:p></span></span></u></b>
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<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt;font-family:宋体'>一、<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>前期活动<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>策划一:</span></b><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌</span></u><u><spanlang=en-usstyle='font-size:12pt'>xx</span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></u><u><spanlang=en-usstyle='font-size:12pt;font-family:宋体'><o:p></o:p></span></u>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>从知识竞赛开始入手，促使总部成员从学习的角度深入开展对公司企业文化、发展历程的回顾。对公司开展企业文化建设工程进行预热。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>使<spanlang=en-us>xx公司部分员工从活动过程中较为系统地掌握xx十三年来发展、沉淀出来的企业文化，并在此基础上产生自发的研究与创造精神，为xx系统地规划企业文化做好人力资源、理论资源的准备工作。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>以本部部门为单位，由总裁办统一组织、命题、主持，各部门委派代表参与并建立啦啦队，展开现场问答为主、活动为辅的证券知识、企业发展历史、企业经营中涉及的问题等的知识问答比赛。活动开展之前，由顾问公司统一召开各部门活动参与指导会议，讲解活动开展的全过程、介绍活动参与的队伍精神策划、创意表现，普及教育企业文化活动开展的重要意义。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>注意事项:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动要求公司高层领导全程参与，使各部门高度重视本次活动。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>策划二:</span></b><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></u><u><spanstyle='font-size:12pt'></span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展</span></u><u><spanlang=en-usstyle='font-size:12pt'>xx</span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风活动</span></u><u><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></u>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>内部交流，活化机制，缩小公司领导与普通员工、中层干部之间距离</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>通过活动本身，让公司领导与员工在同一时间参与同一项活动，使领导们作为普通人的身份与员工们交流，了解员工，同时也可达到基层员工理解领导的效果。<spanlang=en-us><o:p></o:p></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>拓展游戏，让员工与领导共同参与到同一游戏中，成为富有寓意的活动的一部分；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>同心<spanlang=en-us>xx活动，全体成员共同组成xx标志，一起喊出xx品牌口号；<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全体成员聚餐活动。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>4<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>注意事项:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动要求公司高层领导全程参与，各部门均应有代表参与。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>二、现场活动<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动一:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆庆典仪式举办</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>发展回顾、展望未来。总结</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三年来走过的岁月，回顾公司在这些年里取得的累累硕果，在新形势下向公司全体说明公司的发展前景，促进公司内部团结，从一定高度上加强企业内部企业文化建设。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体'>2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全体参会人员再次重温<spanlang=en-us>xx十三年来的风雨历程，激起公司全体的再创业激情；<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>演绎式的活动过程活络公司气氛，使公司内部洋溢在喜庆的氛围之内；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>为建立健全公司企业文化体系做好前期辅堑；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。4<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>传达公司高层战略发展方向，统一公司全体员工思想，朝着公司既定的策略方向前进。<spanlang=en-us><o:p></o:p></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>日出东方红胜火，<spanlang=en-us>xx冉冉升神州xx十三周年庆回顾与展望讲话（xx公司领导）<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>十三载<spanlang=en-us>xx节节高，十三幅重彩绘佳绩，将xx历史发展过程中的十三个重大事宜作为会议中的重点进行回顾，同时表现形式可以是将发展过程中的十三件重大事件绘成形意逼真的十三幅画（统一命名为让我们一起感动系列xx风云写真），并在画上注明事由。会上，按报告进度将每一幅画抬上主席台与大家共赏。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>让我们一起感动！系列<spanlang=en-us>xx风云写真企业文化展览牌颁发仪式。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。4<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>在该展板制作过程中制作两种版式，一种针对公司本部，另一种针对各营业部；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。5<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>各部门提炼本部门精神信条及组织好本部门方队（一种营业部按一个部门列），在大会上，由公司领导向各部门颁发写真画，每个部门共同喊出自己的口号及对公司或客户的承诺以迎接本部门得到的写真画。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。6<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>各部门取公司风云写真后</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>，在每个部门结合各部门文化与理念形成</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化走廊，随时向员工、顾客传播</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动二:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>新闻发布及新</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡首发式（品牌新理念发布、品牌承诺、</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡推介）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌进行首轮的社会传播；</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期</span></b><spanstyle='font-family:宋体'>:在企业内部、社会与客户口碑中先行确立公司品牌理论体系，完成公司内部第一次的品牌基础教育；同时</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>以感情化、表演化的方式将</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌的全新理念及倡导的价值观、理财观简易有效地传达给现场观众，使参会者感受到</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>是一个创新力很强、很有活力的一个品牌，加强、强深</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌与消费者之间的感xìng交流；</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span></b><spanstyle='font-family:宋体'>品牌新理念发布（配合<spanlang=en-us>ppt讲解）<bstyle='mso-bidi-font-weight:normal'><o:p></o:p></b></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span></b><spanstyle='font-family:宋体'>品牌承诺仪式（演绎式，主要演员为公司领导层）<bstyle='mso-bidi-font-weight:normal'><spanlang=en-us><o:p></o:p></span></b></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanlang=en-usstyle='font-family:宋体'>x卡推介及新x卡首发式（配合ppt讲解及首发），表现方式为:</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>结合</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的特点、</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的创新精神做前提性的辅堑说明，再以演绎的方式由公司营业部员工推出首发新</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的面市（</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>shou</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>场），紧接着是由</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>董事长或总裁为第一位客户换卡的仪式。最后由该客户代表发表对</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的评价。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动三:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>画</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>点睛著名画家与</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司领导现场献艺</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>向社会宣布</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>:</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>从今天起，将以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神自励励人，打造以文化为主要竞争力的品牌形象。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'></span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>文化初步定为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化与品牌文化的启源点，经过此仪式，</span><spanlang=en-usstyle='font-family:宋体'>xxx文化在企业内部传播将起到重大突破，对外传播也有达到一个较高的起点。<o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>庆典当日，正式拉开百</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>图（品牌象征）的创作仪式。邀请国内著名画家与公司领导共同在辅开的宣纸上点下百</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>图第一笔。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动四:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>记者招待会（主题为</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>向社会推介<spanlang=en-us>x卡（由于庆典会上记者们处于被动地位，如要将xxx卡系统传播，还需要为所者们创造一个主动发问的机会，以满足他们各自不同的评论角度需求，也可以促进社会传播最为有效）。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>让记者们多角度了解<spanlang=en-us>xx品牌及x卡，为xx的全方位宣传作贡献。<o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>由公司领导代表、营销代表、营业代表出席，邀请当天与会记者参与，并于招待会之前将拟定问题交由记者，请记者们现场提问。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动五:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会（以企业文化带动拓展活动、游戏）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会主要目的是希望客户代表与</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工们有一个近距离接触的机会，相互交流各自在理财、证券等方面的需求、建议。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>在较为轻松的环境下主客双方自由交流，达成对各自价值观的认可。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在整个宴会过程中，开展一些丰富多彩的简单型的拓展活动与游戏，让领导与客户们与员工们同堂而乐，一方面展示企业文化，一方面增加现场的气氛，为整体活动的结束画上一个圆满的句号。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>三、后续活动:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
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<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>激励公司全体将创新的精神发扬到公司的经营软环境建设中来；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>在公司以开展企业文化活动为方式的活动将公司服务品牌建设的工作摆在议事日程上来，为下一阶段服务品牌的打造建立基础。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>配合品牌规划工程，在对外的服务过程中不断创新，鼓励各营业部及总部经营部门员工仔细研究优势竞争对手们的优秀之处，结合公司实际情况，传承公司稳健的作风，不断创新服务模式与挑战实践经营过程中遇到的问题。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在品牌工程的组织下展开各营业部创新服务模式大比拼，拉开公司内部软环境建设的帷幕。经由</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司统一评判后统一确定若干种服务模式，结合形成独具特色的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌服务模式，在总体的证券行业里独树一帜的创建</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌新的竞争优势。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>（以下为活动脉络附图）</span><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span>
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<bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:18pt;font-family:宋体;mso-bidi-font-size:12。0pt">xx有股份有限公司<o:p></o:p></span></b>
<bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:22pt;font-family:宋体">13周年庆典暨品牌工程启动仪式</span></b><bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:26pt;font-family:宋体"><o:p></o:p></span></b>
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<spanlang=en-usstyle="font-size:12pt;font-family:宋体">2004年9月16日<o:p></o:p></span>
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<bstyle="mso-bidi-font-weight:normal"><spanstyle="font-size:16pt;font-family:宋体">第一部分<spanlang=en-us><spanstyle="mso-spacerun:yes"> </span>策划背景<o:p></o:p></span></span></b>
<bstyle="mso-bidi-font-weight:normal"><spanstyle="font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">一、活动开展需求背景</span></b><bstyle="mso-bidi-font-weight:normal"><spanlang=en-usstyle="font-size:14pt"><o:p></o:p></span></b>
<spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">随着</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">公司稳健的成长，其公司品牌在行业中的地位日渐突出，成为了中国证券行业中一支独具魅力的劲旅，发展态势喜人。但是，与快速发展的业绩不相匹配的，是</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">品牌体系的不完整性，为符合市场竞争的规律，</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">适时导入品牌工程，力图通过品牌整合规划后，将</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">这一百年品牌的强大优势与</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"">做好最有利的嫁接，在保持</span><spanlang=en-usstyle="mso-bidi-font-size:10。5pt">xx</span><spanstyle="font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌固有优势的同时再次将</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌在证券业里做最有效的文化提升。因为，随着行业竞争格局的变化，中国证券行业将面临着国际与国内双重竞争的压力，迫使全行业进入品牌竞争时代，要在这种竞争格局下胜出，必须前瞻性地将品牌体系及早完善，做到与时俱进。时逢</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年庆典，如何实现司庆与品牌工程启动仪式两件大事的优势互补，成为本年度</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的一件大事。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>二、活动开展应</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体'>遵循的原则</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>与</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体'>重要任务<spanlang=en-us><o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt;font-family:宋体'><spanstyle='mso-spacerun:yes'> </span>原则:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>本次活动必须办得富有特色、节约俭朴；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>必须表现公司精神、品牌文化；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>司庆与品牌工程启动仪式优势互补，内外结合，以最经济的方式对外传播；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动整体过程中，要从宣传实效性（新闻点）、趣味性、感悟性、激发性等方面切入。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>任务:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>激发员工在</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>工作的自豪感，并让他们在公司司庆之时体现出来，让全公司成员一起分享、让社会认可。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十几年来发展起来的经营作风、产品特色、服务概念、企业文化等均已有所沉淀，将这些无形资产进行有效整合后使之化解可以为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌经营使用的有效动力。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>借着</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆的东风，顺势以最快速度向社会公布、向企业内部员工渗透。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4、<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>形成</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>内部较为系统企业对内、对外操作模式；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>三、活动开展的简要框架说明</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>举办时间:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>二零零四年十月十八日下午（或另定）</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>地点及方式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>待定</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>参与人员:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>客户代表、新闻记者、公司总部领导、各部门领导、优秀员工等</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></i><istyle='mso-bidi-font-style:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>注:客户代表为深圳地区与</span></i><istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></i><istyle='mso-bidi-font-style:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>长年合作的重要客户</span></i><istyle='mso-bidi-font-style:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></i>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>举办宗旨:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对内强化企业文化建设</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对外推广品牌建设成果</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>简要说明:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化是所有企业成功因素中唯一无法克隆的一个重要因素，企业管理、产品开发、人力资源等等一切经营活动过程均可从中找到企业文化的影子。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>同时，企业文化的建设因企业而异，各有特色，这是企业在每一个成长过程中累积下来的一种行为、心理思维模式；而对外，面对市场而言，产品同质化后面临的竞争模式即是品牌力竞争，品牌力的核心因素亦是品牌文化，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>领行业之先进行品牌规划，将有利于今后的产品推广与经营资源的拢聚。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌让企业变大，而企业文化却可以让企业变伟大！两者结合统一建设，将为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>长远战略发展打下坚实的基础。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动举办:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新文化</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌制胜</span></b><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><spanstyle='mso-spacerun:yes'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>简要说明:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新文化是</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>一贯以来保持的经营作风，更为具体的是，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>it</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>方面的创新历经十数年的发展，依然在行业中保持着领先的地位，特别的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的推出，更是使无形的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>it</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>技术形象化，透过现象看本质，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>一切的成功均来源于企业创新精神的着力发挥。新格局下，如何通过活动的形式将企业原来较为集中的创新思路更加广泛的发挥到与企业发展息息相关的一切事务中去，成为新时期每一位</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>人共同面对的问题。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌制胜，则是反映了证券行业从数量竞争力时代发展到技术竞争力时代后再将要走向的一种格局，由于中国证券业市场发展并无经验可谈，仅能遵循市场规律进行战略规划，证券业品牌竞争力时代必将来临，不断地将品牌进行规划与提升，正是</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>适应时代发展的重要战略表现之一。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第二部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>司庆活动规划<o:p></o:p></span></span></b>
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<spanlang=en-usstyle='font-size:14pt;font-family:wingdings'>n<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><u><spanstyle='font-size:14pt;font-family:宋体'>规划一:最佳效果<spanlang=en-us><o:p></o:p></span></span></u></b>
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<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt;font-family:宋体'>一、<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>前期活动<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>策划一:</span></b><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌</span></u><u><spanlang=en-usstyle='font-size:12pt'>xx</span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></u><u><spanlang=en-usstyle='font-size:12pt;font-family:宋体'><o:p></o:p></span></u>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>从知识竞赛开始入手，促使总部成员从学习的角度深入开展对公司企业文化、发展历程的回顾。对公司开展企业文化建设工程进行预热。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>使<spanlang=en-us>xx公司部分员工从活动过程中较为系统地掌握xx十三年来发展、沉淀出来的企业文化，并在此基础上产生自发的研究与创造精神，为xx系统地规划企业文化做好人力资源、理论资源的准备工作。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>以本部部门为单位，由总裁办统一组织、命题、主持，各部门委派代表参与并建立啦啦队，展开现场问答为主、活动为辅的证券知识、企业发展历史、企业经营中涉及的问题等的知识问答比赛。活动开展之前，由顾问公司统一召开各部门活动参与指导会议，讲解活动开展的全过程、介绍活动参与的队伍精神策划、创意表现，普及教育企业文化活动开展的重要意义。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>4<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>注意事项:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动要求公司高层领导全程参与，使各部门高度重视本次活动。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>策划二:</span></b><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></u><u><spanstyle='font-size:12pt'></span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展</span></u><u><spanlang=en-usstyle='font-size:12pt'>xx</span></u><u><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风活动</span></u><u><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></u>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>内部交流，活化机制，缩小公司领导与普通员工、中层干部之间距离</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>通过活动本身，让公司领导与员工在同一时间参与同一项活动，使领导们作为普通人的身份与员工们交流，了解员工，同时也可达到基层员工理解领导的效果。<spanlang=en-us><o:p></o:p></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>拓展游戏，让员工与领导共同参与到同一游戏中，成为富有寓意的活动的一部分；</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>同心<spanlang=en-us>xx活动，全体成员共同组成xx标志，一起喊出xx品牌口号；<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全体成员聚餐活动。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>4<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>注意事项:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动要求公司高层领导全程参与，各部门均应有代表参与。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>二、现场活动<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动一:</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆庆典仪式举办</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>发展回顾、展望未来。总结</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三年来走过的岁月，回顾公司在这些年里取得的累累硕果，在新形势下向公司全体说明公司的发展前景，促进公司内部团结，从一定高度上加强企业内部企业文化建设。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体'>2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全体参会人员再次重温<spanlang=en-us>xx十三年来的风雨历程，激起公司全体的再创业激情；<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>演绎式的活动过程活络公司气氛，使公司内部洋溢在喜庆的氛围之内；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>为建立健全公司企业文化体系做好前期辅堑；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2。4<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>传达公司高层战略发展方向，统一公司全体员工思想，朝着公司既定的策略方向前进。<spanlang=en-us><o:p></o:p></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>日出东方红胜火，<spanlang=en-us>xx冉冉升神州xx十三周年庆回顾与展望讲话（xx公司领导）<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>十三载<spanlang=en-us>xx节节高，十三幅重彩绘佳绩，将xx历史发展过程中的十三个重大事宜作为会议中的重点进行回顾，同时表现形式可以是将发展过程中的十三件重大事件绘成形意逼真的十三幅画（统一命名为让我们一起感动系列xx风云写真），并在画上注明事由。会上，按报告进度将每一幅画抬上主席台与大家共赏。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>让我们一起感动！系列<spanlang=en-us>xx风云写真企业文化展览牌颁发仪式。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。4<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>在该展板制作过程中制作两种版式，一种针对公司本部，另一种针对各营业部；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。5<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>各部门提炼本部门精神信条及组织好本部门方队（一种营业部按一个部门列），在大会上，由公司领导向各部门颁发写真画，每个部门共同喊出自己的口号及对公司或客户的承诺以迎接本部门得到的写真画。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3。6<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>各部门取公司风云写真后</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>，在每个部门结合各部门文化与理念形成</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化走廊，随时向员工、顾客传播</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动二:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>新闻发布及新</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡首发式（品牌新理念发布、品牌承诺、</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡推介）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>对</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌进行首轮的社会传播；</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期</span></b><spanstyle='font-family:宋体'>:在企业内部、社会与客户口碑中先行确立公司品牌理论体系，完成公司内部第一次的品牌基础教育；同时</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>以感情化、表演化的方式将</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌的全新理念及倡导的价值观、理财观简易有效地传达给现场观众，使参会者感受到</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>是一个创新力很强、很有活力的一个品牌，加强、强深</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌与消费者之间的感xìng交流；</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:<spanlang=en-us><o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span></b><spanstyle='font-family:宋体'>品牌新理念发布（配合<spanlang=en-us>ppt讲解）<bstyle='mso-bidi-font-weight:normal'><o:p></o:p></b></span></span>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span></b><spanstyle='font-family:宋体'>品牌承诺仪式（演绎式，主要演员为公司领导层）<bstyle='mso-bidi-font-weight:normal'><spanlang=en-us><o:p></o:p></span></b></span>
<spanlang=en-usstyle='font-family:宋体'>3。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanlang=en-usstyle='font-family:宋体'>x卡推介及新x卡首发式（配合ppt讲解及首发），表现方式为:</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>结合</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的特点、</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的创新精神做前提性的辅堑说明，再以演绎的方式由公司营业部员工推出首发新</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡的面市（</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>shou</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>场），紧接着是由</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>董事长或总裁为第一位客户换卡的仪式。最后由该客户代表发表对</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的评价。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动三:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>画</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>点睛著名画家与</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司领导现场献艺</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>向社会宣布</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>:</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>从今天起，将以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神自励励人，打造以文化为主要竞争力的品牌形象。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'></span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>文化初步定为</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>企业文化与品牌文化的启源点，经过此仪式，</span><spanlang=en-usstyle='font-family:宋体'>xxx文化在企业内部传播将起到重大突破，对外传播也有达到一个较高的起点。<o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>庆典当日，正式拉开百</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>图（品牌象征）的创作仪式。邀请国内著名画家与公司领导共同在辅开的宣纸上点下百</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>图第一笔。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动四:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>记者招待会（主题为</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>向社会推介<spanlang=en-us>x卡（由于庆典会上记者们处于被动地位，如要将xxx卡系统传播，还需要为所者们创造一个主动发问的机会，以满足他们各自不同的评论角度需求，也可以促进社会传播最为有效）。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>让记者们多角度了解<spanlang=en-us>xx品牌及x卡，为xx的全方位宣传作贡献。<o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>由公司领导代表、营销代表、营业代表出席，邀请当天与会记者参与，并于招待会之前将拟定问题交由记者，请记者们现场提问。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场活动五:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会（以企业文化带动拓展活动、游戏）</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会主要目的是希望客户代表与</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工们有一个近距离接触的机会，相互交流各自在理财、证券等方面的需求、建议。</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>在较为轻松的环境下主客双方自由交流，达成对各自价值观的认可。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在整个宴会过程中，开展一些丰富多彩的简单型的拓展活动与游戏，让领导与客户们与员工们同堂而乐，一方面展示企业文化，一方面增加现场的气氛，为整体活动的结束画上一个圆满的句号。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体'>三、后续活动:</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span></b>
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<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>目的:</span></b><spanstyle='font-family:宋体'>激励公司全体将创新的精神发扬到公司的经营软环境建设中来；<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>效果预期:</span></b><spanstyle='font-family:宋体'>在公司以开展企业文化活动为方式的活动将公司服务品牌建设的工作摆在议事日程上来，为下一阶段服务品牌的打造建立基础。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>开展模式:</span></b><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>配合品牌规划工程，在对外的服务过程中不断创新，鼓励各营业部及总部经营部门员工仔细研究优势竞争对手们的优秀之处，结合公司实际情况，传承公司稳健的作风，不断创新服务模式与挑战实践经营过程中遇到的问题。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>3。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>在品牌工程的组织下展开各营业部创新服务模式大比拼，拉开公司内部软环境建设的帷幕。经由</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司统一评判后统一确定若干种服务模式，结合形成独具特色的</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌服务模式，在总体的证券行业里独树一帜的创建</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>品牌新的竞争优势。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
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<spanstyle='font-size:12pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>（以下为活动脉络附图）</span><spanlang=en-usstyle='font-size:12pt'><o:p></o:p></span>
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