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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年庆暨品牌工程启动仪</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>式</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌招商</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展招商证券员工代表莲花山采风</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年司庆庆典仪式举办</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>新闻发布及新</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡首发式</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>画</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>点睛著名画家与招商证券公司领导现场献艺</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>记者招待会（主题为</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡）</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会（以企业文化带动拓展活动、游戏）</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>后期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span><spanlang=en-us><o:p></o:p></span></b>
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<spanlang=en-usstyle='font-size:14pt;font-family:wingdings'>n<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><u><spanstyle='font-size:14pt;font-family:宋体'>规划二:简约效果<spanlang=en-us><o:p></o:p></span></span></u></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>开展前期活动:（择其一）<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>策划一:</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>策划二:稳健前行</span><spanstyle='mso-bidi-font-size:10。5pt'></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风活动</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>开展现场活动:活动一:</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆庆典仪式（简化操作）</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>开展后续活动:营业部创新经典服务活动</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年庆暨品牌工程启动仪</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>式</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
</tbody></table></v:textbox></v:rect><v:lineid=x0000s1059style='position:absolute'from='5400，3936'to='5760，3936'></v:line><v:rectid=x0000s1060style='left:5760px;width:5220px;position:absolute;top:3658px;height:468px'><v:textboxstyle='mso-next-textbox:#x0000s1060'><tablecellspacing=0cellpadding=0width='100%'><tbody><tr><tdstyle='border-right:#d4d0c8;border-top:#d4d0c8;border-left:#d4d0c8;border-bottom:#d4d0c8;backg肉nd-color:transparent'>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌招商</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展招商证券员工代表莲花山采风</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年司庆庆典仪式举办</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第三部分投入资源预测<spanlang=en-us><o:p></o:p></span></span></b>
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<spanstyle='font-family:宋体'>不同的操作模式会产生不同的投入资源:<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>规划一<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>场地费:</span></b><spanstyle='font-family:宋体'>现场场租<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>场景及相应配套设施费:</span></b><spanstyle='font-family:宋体'>舞台搭建、布置费用、设备租赁费用（音响、配音、背景音乐制作、舞美灯光）<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>道具费:</span></b><spanstyle='font-family:宋体'>活动过程中涉及的用品如奖牌制作、企业风云写真画、现场<spanlang=en-us>pop制作等<o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>礼品费:</span></b><spanstyle='font-family:宋体'>与会人员的赠送礼品等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>记者宣传费用:</span></b><spanstyle='font-family:宋体'>广告费、润笔费等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>接待费:</span></b><spanstyle='font-family:宋体'>贵宾车马费、住宿费、餐饮费等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>餐饮费:</span></b><spanstyle='font-family:宋体'>现场宴会费用<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>差旅费:</span></b><spanstyle='font-family:宋体'>外地营业部员工往返<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体'>注:具体费用待方案确定后再详细核算报批<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第四部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>对外传播工作准备<o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>拟邀媒体<spanlang=en-us><o:p></o:p></span></span></b>
<spanstyle='font-family:宋体'>根据此次新闻会的主题，以财经类媒体为主，主要邀请在广东地区的记者，达到新闻传播的目的。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全国性重点金融媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>中国证券报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>上海证券报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>证券时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>经济日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新华社深圳记者站<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>央视中国证券<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新财富<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>财经<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>金融时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>证券日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>经济观察报<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>21世纪经济报道<o:p></o:p></span>
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<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全国性非重点金融媒体、地区性金融媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳商报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳广播电台<spanlang=en-us>89。8频道<o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>中国经营报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>民营经济报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>财经时报证券市场周刊<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'> <o:p></o:p></span>
<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>地区性重点媒体（广东地区记者）<spanlang=en-us><o:p></o:p></span></span>
<tablestyle='border-right:mediumnone;border-top:mediumnone;border-left:mediumnone;border-bottom:mediumnone;border-collapse:collapse;mso-padding-alt:0cm5。4pt0cm5。4pt;mso-border-alt:solidwindowtext。5pt'cellspacing=0cellpadding=0border=1><tbody><tr><tdstyle='border-right:windowtext0。5ptsolid;padding-right:5。4pt;border-top:windowtext0。5ptsolid;padding-left:5。4pt;backg肉nd:#f3f3f3;padding-bottom:0cm;border-left:windowtext0。5ptsolid;width:213。2pt;padding-top:0cm;border-bottom:windowtext0。5ptsolid'valign=topwidth=284>
<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳特区报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>南方都市报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳晚报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>晶报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>羊城晚报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>广州日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>南方日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>信息时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新快报<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场安排<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>硬件设备、资料准备:<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>会场宣传物料设计及制作<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>发布会背景板:用于会场背景布置，突出此次新闻发布会主题。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新闻发布会记者区立牌:张贴于召新闻发布会记者列席区<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>记者招待室:用于新闻发布会环节后与各记者交流专区<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>记者服务设备<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>吹风会红包<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>会议宣传稿件（打印件、光盘）<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>手提袋:用于放置所有给记者的宣传材料<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman";mso-bidi-font-weight:bold'>现场人员安排:</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>签到区:专人接待负责确认到场媒体，做到会场前</span><spanlang=en-us>3</span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>分钟引导参会记者进入会场。</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场服务:负责记者座位安排。在新闻发布会与交流访谈会之间负责对记者引导</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动总体负责人:场内巡视，随时检查应对突发事件。</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>通稿（图片）准备<spanlang=en-us><o:p></o:p></span></span></b>
<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>准备适量稿件，报道此次活动。方便各媒体记者发表。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新<spanlang=en-us>xx、新历程——综合此次司庆活动的报道（xx举办知识问答、野外采风等员工活动振奋士气，通过推出新x卡来深化品牌建设）。并简单介绍xx局历程，突出其悠远而雄厚的历史。<u>主要介绍xx13年发展之道，展望xx更美好的未来</u>。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span><spanstyle='mso-bidi-font-size:10。5pt'></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展——</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风，以行动立志创新，</span><u><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></u><u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>更积极</span></u><u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>推广新<spanlang=en-us>x卡（介绍新x卡的新功能），xx用全心服务为广大股民理财。说明xx已经重视自身的服务体系改善、抓好了品牌建设工作。</span></span></u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>此次司庆活动作为<spanlang=en-us>xx一个新的里程碑，向世人宣告，xx正通过不断的服务改进和创新走向品牌化、国际化。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>敦行致远，知名画家诠释新<spanlang=en-us>x文化——借对xx百x图现场点睛活动的报道，<u>突出xx的x性特质，分析x文化与xx的紧密结合。</u>xx借此次庆典推出新的x卡，用更创新的服务打出品牌战略第一仗，势必将在中国证券行业掀起改革新风。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第五部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>效果预测<o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:16pt;font-family:宋体'> <o:p></o:p></span></b>
<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>本次活动的总体策划思路主要建立在公司十三周年庆这一事件上，结合公司现实需求的企业文化提炼、品牌战略规划传播等，统一形成本次主题鲜明，侧重于表现企业精神、品牌文化的系统型活动。经过整体活动有全程规划与细致执行，将很大程度上体现出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的品牌文化与企业文化优势，向社会及业内告知，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>正式进入到以打造企业文化、品牌文化为核心竞争力的时代，同时也向企业内部宣传，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司内部将要掀起企业文化、品牌文化建设的高潮。公司将以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神励己励人，以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神创新进取。在通过记者们的对外宣传中，将有利地传达出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的文化型战略高度区别于一般券商产品运作，在社会评论界首先堑定品牌文化优势地位，突出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的价值判断标准与审美标竿。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'> <o:p></o:p></span>
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t;<v:shapetypeid=x0000t202coordsize='21600，21600'o:spt='202'path='m0，0l0，21600，21600，21600，21600，0xe'><v:strokejoinstyle='miter'></v:stroke><v:pathgradientshapeok='t'o:connecttype='rect'></v:path></v:shapetype><v:shapeid=x0000s1029style='left:1440px;width:1080px;position:absolute;top:3027px;height:3900px'type='#x0000t202'><v:textboxstyle='mso-next-textbox:#x0000s1029'><tablecellspacing=0cellpadding=0width='100%'><tbody><tr><tdstyle='border-right:#d4d0c8;border-top:#d4d0c8;border-left:#d4d0c8;border-bottom:#d4d0c8;backg肉nd-color:transparent'>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年庆暨品牌工程启动仪</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>式</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌招商</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展招商证券员工代表莲花山采风</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年司庆庆典仪式举办</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>新闻发布及新</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡首发式</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>画</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>点睛著名画家与招商证券公司领导现场献艺</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>记者招待会（主题为</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>卡）</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招待宴会（以企业文化带动拓展活动、游戏）</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>后期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span><spanlang=en-us><o:p></o:p></span></b>
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<spanlang=en-usstyle='font-size:14pt;font-family:wingdings'>n<spanstyle='font:7pt"timesnewroman"'> </span></span><bstyle='mso-bidi-font-weight:normal'><u><spanstyle='font-size:14pt;font-family:宋体'>规划二:简约效果<spanlang=en-us><o:p></o:p></span></span></u></b>
<spanlang=en-usstyle='font-family:宋体'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>开展前期活动:（择其一）<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>策划一:</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>策划二:稳健前行</span><spanstyle='mso-bidi-font-size:10。5pt'></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风活动</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>开展现场活动:活动一:</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>十三周年司庆庆典仪式（简化操作）</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体'>3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>开展后续活动:营业部创新经典服务活动</span><spanlang=en-usstyle='font-family:宋体'><o:p></o:p></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年庆暨品牌工程启动仪</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:14pt;font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>式</span></b><bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:14pt'><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
</tbody></table></v:textbox></v:rect><v:lineid=x0000s1059style='position:absolute'from='5400，3936'to='5760，3936'></v:line><v:rectid=x0000s1060style='left:5760px;width:5220px;position:absolute;top:3658px;height:468px'><v:textboxstyle='mso-next-textbox:#x0000s1060'><tablecellspacing=0cellpadding=0width='100%'><tbody><tr><tdstyle='border-right:#d4d0c8;border-top:#d4d0c8;border-left:#d4d0c8;border-bottom:#d4d0c8;backg肉nd-color:transparent'>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>辉煌招商</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>时代同步杯有奖知识大赛</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='mso-bidi-font-size:10。5pt'></span></b><bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展招商证券员工代表莲花山采风</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>招商证券十三周年司庆庆典仪式举办</span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>前期活动</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>营业部创新经典服务活动开展</span><spanlang=en-us><o:p></o:p></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第三部分投入资源预测<spanlang=en-us><o:p></o:p></span></span></b>
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<spanstyle='font-family:宋体'>不同的操作模式会产生不同的投入资源:<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>规划一<spanlang=en-us><o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>场地费:</span></b><spanstyle='font-family:宋体'>现场场租<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>场景及相应配套设施费:</span></b><spanstyle='font-family:宋体'>舞台搭建、布置费用、设备租赁费用（音响、配音、背景音乐制作、舞美灯光）<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>道具费:</span></b><spanstyle='font-family:宋体'>活动过程中涉及的用品如奖牌制作、企业风云写真画、现场<spanlang=en-us>pop制作等<o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>礼品费:</span></b><spanstyle='font-family:宋体'>与会人员的赠送礼品等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>记者宣传费用:</span></b><spanstyle='font-family:宋体'>广告费、润笔费等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>接待费:</span></b><spanstyle='font-family:宋体'>贵宾车马费、住宿费、餐饮费等<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>餐饮费:</span></b><spanstyle='font-family:宋体'>现场宴会费用<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>差旅费:</span></b><spanstyle='font-family:宋体'>外地营业部员工往返<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体'>注:具体费用待方案确定后再详细核算报批<spanlang=en-us><o:p></o:p></span></span>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第四部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>对外传播工作准备<o:p></o:p></span></span></b>
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<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>拟邀媒体<spanlang=en-us><o:p></o:p></span></span></b>
<spanstyle='font-family:宋体'>根据此次新闻会的主题，以财经类媒体为主，主要邀请在广东地区的记者，达到新闻传播的目的。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全国性重点金融媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>中国证券报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>上海证券报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>证券时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>经济日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新华社深圳记者站<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>央视中国证券<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新财富<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>财经<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>金融时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>证券日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>经济观察报<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>21世纪经济报道<o:p></o:p></span>
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<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>全国性非重点金融媒体、地区性金融媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳商报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳广播电台<spanlang=en-us>89。8频道<o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>中国经营报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>民营经济报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>财经时报证券市场周刊<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'> <o:p></o:p></span>
<spanlang=en-usstyle='font-family:wingdings'>ø<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体'>地区性重点媒体（广东地区记者）<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>媒体<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳特区报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>南方都市报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>深圳晚报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>晶报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>羊城晚报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>广州日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>南方日报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>信息时报<spanlang=en-us><o:p></o:p></span></span>
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<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新快报<spanlang=en-us><o:p></o:p></span></span>
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<spanlang=en-usstyle='font-family:宋体'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>现场安排<spanlang=en-us><o:p></o:p></span></span></b>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>硬件设备、资料准备:<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>会场宣传物料设计及制作<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>发布会背景板:用于会场背景布置，突出此次新闻发布会主题。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新闻发布会记者区立牌:张贴于召新闻发布会记者列席区<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。1。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>记者招待室:用于新闻发布会环节后与各记者交流专区<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>记者服务设备<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>吹风会红包<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>会议宣传稿件（打印件、光盘）<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>1。2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>手提袋:用于放置所有给记者的宣传材料<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman";mso-bidi-font-weight:bold'>现场人员安排:</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。1<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>签到区:专人接待负责确认到场媒体，做到会场前</span><spanlang=en-us>3</span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>分钟引导参会记者进入会场。</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。2<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>现场服务:负责记者座位安排。在新闻发布会与交流访谈会之间负责对记者引导</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'>2。3<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>活动总体负责人:场内巡视，随时检查应对突发事件。</span><spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='font-family:宋体;mso-bidi-font-size:10。5pt'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-family:宋体'>通稿（图片）准备<spanlang=en-us><o:p></o:p></span></span></b>
<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>准备适量稿件，报道此次活动。方便各媒体记者发表。<spanlang=en-us><o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>新<spanlang=en-us>xx、新历程——综合此次司庆活动的报道（xx举办知识问答、野外采风等员工活动振奋士气，通过推出新x卡来深化品牌建设）。并简单介绍xx局历程，突出其悠远而雄厚的历史。<u>主要介绍xx13年发展之道，展望xx更美好的未来</u>。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>稳健前行</span><spanstyle='mso-bidi-font-size:10。5pt'></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>创新发展——</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>员工代表莲花山采风，以行动立志创新，</span><u><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span></u><u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>更积极</span></u><u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>推广新<spanlang=en-us>x卡（介绍新x卡的新功能），xx用全心服务为广大股民理财。说明xx已经重视自身的服务体系改善、抓好了品牌建设工作。</span></span></u><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>此次司庆活动作为<spanlang=en-us>xx一个新的里程碑，向世人宣告，xx正通过不断的服务改进和创新走向品牌化、国际化。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:wingdings;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>u<spanstyle='font:7pt"timesnewroman"'> </span></span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-bidi-font-weight:bold'>敦行致远，知名画家诠释新<spanlang=en-us>x文化——借对xx百x图现场点睛活动的报道，<u>突出xx的x性特质，分析x文化与xx的紧密结合。</u>xx借此次庆典推出新的x卡，用更创新的服务打出品牌战略第一仗，势必将在中国证券行业掀起改革新风。<o:p></o:p></span></span>
<spanlang=en-usstyle='font-family:宋体'> <o:p></o:p></span>
<bstyle='mso-bidi-font-weight:normal'><spanstyle='font-size:16pt;font-family:宋体'>第五部分<spanlang=en-us><spanstyle='mso-spacerun:yes'> </span>效果预测<o:p></o:p></span></span></b>
<bstyle='mso-bidi-font-weight:normal'><spanlang=en-usstyle='font-size:16pt;font-family:宋体'> <o:p></o:p></span></b>
<spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>本次活动的总体策划思路主要建立在公司十三周年庆这一事件上，结合公司现实需求的企业文化提炼、品牌战略规划传播等，统一形成本次主题鲜明，侧重于表现企业精神、品牌文化的系统型活动。经过整体活动有全程规划与细致执行，将很大程度上体现出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的品牌文化与企业文化优势，向社会及业内告知，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>正式进入到以打造企业文化、品牌文化为核心竞争力的时代，同时也向企业内部宣传，</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>公司内部将要掀起企业文化、品牌文化建设的高潮。公司将以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神励己励人，以</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>x</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的精神创新进取。在通过记者们的对外宣传中，将有利地传达出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的文化型战略高度区别于一般券商产品运作，在社会评论界首先堑定品牌文化优势地位，突出</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'>xx</span><spanstyle='font-family:宋体;mso-bidi-font-size:10。5pt;mso-ascii-font-family:"timesnewroman";mso-hansi-font-family:"timesnewroman"'>的价值判断标准与审美标竿。</span><spanlang=en-usstyle='mso-bidi-font-size:10。5pt'><o:p></o:p></span>
<spanlang=en-usstyle='mso-bidi-font-size:10。5pt'> <o:p></o:p></span>
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